From the BBC website:

Music has helped elite tri-athletes in Australia increase their endurance by 15%, researchers say.

Synchronous music, where stride length is matched to musical tempo, can have metronomic effects on the body by allowing athletes to run for longer, they say.

Dr Costas Karageorghis and Professor Peter Terry, sports psychologists from Brunel University West London and the University of Southern Queensland, Toowoomba respectively found music increased energy efficiency by 1-3%, meaning athletes could run further on the same amount of oxygen.

Their study also examined how the power of music lowers the perception of effort. Women were found to benefit more than men from the mood-enhancing effects of music.

Previous research by the team has shown that it is not only professionals, but also recreationally active people, who can gain benefits from synchronous music.



As you know, I'm working on a new AudioFuel Film, Ellie, Angel, William and Robert have all joined in.

This week Professor Andy Lane, Olympian Helen Clitheroe and ace Facebook friend Gintare Stanulyte are doing thier bit... for our film. If you want to tell the world what the AudioFuel effect is for you, I'll be round to your place with a video camera in a flash... Just email Sean@AudioFuel.co.uk.

Is anyone else missing Juneathon...?



A while back whilst parking her motor, Clare everso slightly brushed her car against another.

It was an Aston Martin.

Being the decent sort, she left a note under the windscreen, fessing up, and leaving details should the driver of said Aston, want a new paint job.

Anyhow, it turned out that the Aston driver was himself a decent bloke and did not feel as though any damage had been done..

So what's all this got to do with Boobs I hear you ask?

Well in the conversation that followed it turned out that the Mr Aston was one of the crew involved in the No 1 Boot Camp. And it also turned out that the Bra outfit, Triumph had just teamed up with Boot Camp to make a BoobCamp workout, to celebrate the launch of their new Tri-Action Bras. (5* rated by Runners World readers)

As we have some great tunes to workout to, we worked with the No 1 BootCamp team and recorded a 40 minute Boob Firming routine.

It is designed to tone and firm the muscles that support the bust area. Done regularly, the workout will help prevent a sagging bust line and avoid back pain.

If you'd like to get it free, just register here.

This track listing gives you an idea of what's in it.

AudioFuel your legs, and now your boobs too. Together, you'll look great in one of our sexy new T Shirts.



Hooray - at LAST the new Pyramid 180 MAX is on our website - "Jog Blog" Cathy has done one of her excellent and very funny reviews on her wicked (innit) blog.

It is quite a bit less insane than Pyrmaid 200 MAX, the 180 BPM sprints are not too challenging, so for those days where you want to mix it up with an Interval, but can't face 200 max (!) this is a pretty good option.

We re-recorded the drum sections of the sprints, so sonically there is a bit of difference to hold your interest.

We also re-recorded the coaching on Pyramid 200 MAX, the coach says pretty much the same stuff, but with a bit more ooompf and wellie, to kep the energy up!

Both versions now come as a single MP3 and with individual tracks (17 in total).

If you've already bought Pyramid 200 MAX and want the track list version too, just drop Sean@AudioFuel.co.uk a super brief email and I'll ping it over to you.

Thanks to Cathy and Gene for being the first to review!



Meet our man Keith. He's coding his socks off on the new AudioFuel App.

There are lots of great Apps out there, Nike+, RunKeeper, MapMyRun to name a few. 

However no running apps we know of, that do all the things you'd expect of a good running App and come loaded with great running music.

Any App nuts out there that want to be the first to try it, let us know.



Juneathon Day 6: Just got back from a blast with Pyramid 200 MAX which lived up to its name and maxed me out.

Again.

It's Monday, and I'm in a reflective mood.

I feel like taking stock of what's on the to do list especially in relation to making some new programmes.

The list that is growing out of recent conversations with the world best Facebook friends is shaping up like this:

  1. A High Intensity Sports Conditioning Intervals programme
  2. A less intense Pyramid Session - Pyramid 180 MAX
  3. One of our world best Facebook friends, Gene Soboleski and I are kicking around an Urban Jungle Workout
  4. Another Facebook (and real world!) friend William, has asked for a track that does this:

 

  • Opener (to anchor a start pace) 
  • Warm up 
  • Minimal beat (to let through sounds from environment) 
  • Powerful close 
  • Cool down

He says he feels a bit mean plugging in and drowning out when the sunset/dawn chorus is working so hard, and I quite like the idea.

So this is all making me think about our product development philosophy. In the last 18 months or so, its been mostly a case of we have an idea, we make a product, we offer it to the world on our website.

A colleague and I were recently debating product development here at AudioFuel. We discussed if to make something for few die-hard fans who want specific product, bottom up innovation if you like. 

This has taken me back to some work I did as a consultant in 2007 with the Innovation Unit. Back then we were looking at innovation in education.

We were lucky enough to have Charles Leadbeater to come and talk with us about User Driven Innovation.

I dug out the video I made at the time and have put it here:

If I interpret what Charles is saying for AudioFuel, his advocacy would suggest we should:

  1. Design & distribute tools... "How you we give people tools so they can help themselves" (Example: e-bay 122 - 122m in 10 years!)
  2. Facilitate the community. "The answer is in the community, the knowledge is in the community" (Example: Wikipedia)
  3. Unlock the creative potential of our ‘customers’. “Is there a completely different co-created, collaborative, open way of doing this”
  4. Remember the you the audience "has taken to the stage" (Example: BBC)

Its also interesting to note that Charles went on to write a book called "We Think : Mass innovation, not mass production"

Like I said, I'm in a reflective mood today, but the more I think about it the more I like the bottom up apprach tp product development - so if you want an AudioFuel product of any kind, no matter how wild, drop me an email and lets see what we can make.

Right, I'd better get on and make some stuff.